WHAT’S ALL THE FUSS ABOUT INFLUENCER MARKETING?

At a fundamental level, influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers–individuals who have a dedicated social following and are viewed as experts within their niche. Influencer marketing works because of the high amount of trust that influencers have built up with their following.

More than 80 percent of marketers find influencer marketing effective. Collaborating with influencers helps companies create content that rises above the noise and resonates with their target groups. It also helps them build trust, establish brand ideals, and circumvent ad-blockers.

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Social media makes it easier than ever for brands to identify influencers by observing the people and organizations their target audience is engaging with. Brands can also more easily assess a potential partner’s reach. At the same time, social media has created mega, macro, micro and nano influencers. These folks are “real” people, as opposed to celebrities, who have used social media platforms to grow mass audiences ranging from 1 million to less than 1,000. 😳

Every organization needs exceptional content to feed its social media engine. Partnering with trustworthy sources is a proven strategy for generating the type of high-quality stories and videos brands need for their social media initiatives.

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HERE ARE OUR STRATEGIES ON HOW TO AMP UP YOUR INFLUENCER MARKETING:

  1. Stories first, give me that swipe up link! 👆

  2. Blogs to support your SEO

  3. Co-create content with your Influencers

  4. Co-create products with your Influencers

  5. Use Influencers as talent in your TV, Radio, Digital campaigns 📺📻📱

  6. Use your best performing Influencer content on publisher networks

  7. Amplify your Influencer content as paid media 💲

  8. Content only strategies

  9. Turn your campaigns into ambassador programs

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SOME FOOD FOR THOUGHT: 🤯

  1. 80% of marketers find influencer marketing effective.

  2. 71% of marketers rate the quality of customers and traffic from influencer marketing as better than other marketing sources.

  3. 89% of marketers say influencer marketing ROI is as good or better than other marketing channels.

  4. 65% of marketers plan to up their influencer marketing budgets in 2020.

Until next time folks,

C3M

Guest UserConnect3 Marketing